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Website Promotion is all about spreading the news that your website is online and ready to be seen by the internet community.
Web site traffic for its own sake is not necessarily valuable. For example, if your site is related to toys and you invent a way to redirect every person that comes to your site, you may not necessarily increase the overall traffic for site related searchs. Random mixed groups can consist of many people who don't want or need your Site, and a large percentage of the visitors forced through your door may not be looking for toys. What is more, the traffic jam you created could prevent legitimate searchs from being able to access your site.
Listed below are several examples of how to increase your website traffic:
- Search engines (dmoz, yahoo, msn, aol, google) just to list a few
- Link trades
- Banner exchanges
- Advertising
- Word of mouth
- Media exposure
- Pop-ups
- Exit consoles
- Buying from hit brokers
- Link Exchanges
- Link Directories, or link pages on outside web sites, and request a link or link exchange.
- Traffic exchanges between web sites is a very common way of increasing your traffic.
- Webrings
- Chat Groups
- Ezines
- Newsgroups
Reciprocal links affects your placement in the search engines, so you have a double benefit from doing this.
Check out the newsgroups and make intelligent posts. Chat groups can also give you valuable opportunity to discuss your site with others. Add your listing to Ezines where you can, and if you write, then submit articles with your signature file on the bottom. Use ICQ, MSN, Yahoo Messenger, to your advantage. Join the groups. Network shamelessly without spamming.
Create a chain of referrers, all linked back to your site.
Target the demographics of your site. For instance if you're site is targetting a teenage audiance, try to use graphics and color scheme's that are pleasing to the teenage eye.
AVOID spam or any kind of spam.
Search Engines - There are online businesses that have achieved success entirely from using the Search Engines. They submitted their sites in such a way as to ensure placement in the top 30 sites listed under a certain keyword.
Setting goals in your mind of being #1 in a search on google, yahoo, msn or any other search engine in a time frame of 6 months is pretty unlikely. Promoting a website takes years of dedication to gain access to those slots. The internet is a booming industry today and will only continue to grow tomorrow, which means the more competition. The more backlinks, links to your site, the better off your website will be over time.
How do Webmasters do this? They optimized their sites. When you optimize a site you try to build it in a way that one or more search engines will "like" the structure, and index it. This can be done by creating good meta tags, good content, and easy navigation, to list a few of the principals of optimization. Search Engine Specialists spend huge amounts of time learning the basic principals, and monitoring for changes.
There have been great changes in this field, with many of the major search engines converting to paid directories. This has changed the face of ranking, as placement now can be a very expensive undertaking.
There are many Webmaster forums that you can join to learn more about the complicated business of placing your site in the top ranking places available.
While building a website and promoting a website are time consuming, the most time consuming aspect to having a successful website is in the optimization. |
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