1) Website development begins with brainstorming your interests. Once you have a list, then you choose from that list an interest that will attract traffic: Overtures search, which is located on the left is a direct link to yahoo data, while Word Tracker is another option, overtures data is based on more searchs but it doesn't differentiate between single and pleural forms of a word which word tracker does. The interest should be something that you know well, as your content will reflect that interest. Once you have decided on an interest, then you need to:
2) Decide on keywords and keyword phrases related to your chosen interest. These keywords are what you will target on your website.
Keep in mind that the higher potential hits on a keyword or a key phrase will also mean an increase the competition for web traffic.
3) Keep the site basic and simplistic as complicated graphics, flash introductions and java scripts slow loading time which can reduce your traffic to the site. To the majority of people that search the internet aren't interested in looks, they are looking for information, however a website that is easy
on the eyes is a benefit.
4) Forget what you like. Think about what the people you are targeting like. Think what do THEY want to see and what do THEY want to know that is unless you're planning on making a site that only you enjoy looking at and reading.
Here is what they are looking for:
- Good navigation
- A clear statement of the Site or purpose of the site immediately upon login
- Fresh, original content
- Frequent updates
- Fast loading
- Easy readability
- Details and information about the Site and service
- Accessible and reliable customer service
5) When you build a house, you want things easily accessible. You don't want to search the kitchen for an hour looking for a glass. Build your website with the same thought in mind. Not only will it benefit the people that come to your site, the search engines will like it too, if they can easily
index it.
6) Take into account what type of people will be accessing your site. For example if they are people at work, limit flash animations, to many graphics, small fonts or long explanations. If the targeted audience is older then you may want to adjust text size.
7) Once you have completed your website publish it online for other people to see. Begin this by registering a domain, there are several domain registrants to include register fly and go daddy. Chose a domain that is relevant to the original interest and subsequent keywords/phrases.
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